That makes eBay the largest marketplace online, having a great power over other online retailers. Being a pioneer in online auctions, eBay had no competition and currently has only few strong direct competitors. In the beginning, eBay had to invest heavily to gain IT and customer relationship management CRM knowledge and skills, but since then, used its skills to serve over million users and to create the largest online marketplace with little additional costs. The business operates in 37 countries.
This is known as competitive analysis. You want to make sure shoppers have a reason to pick you over everyone else. Respect Your Competition While growing up my father, who also was a small business owner, had a wall plaque in his office that essentially echoed the sentiments of the importance of embracing, appreciating and understanding your competition.
This personally stuck with me and is something I have continually practiced in the 14 years we have operated as an ecommerce company. The research you gather about your competitors is often referred to as: This chapter details a simple, easy-to-use process that will help you conduct a competitor analysis that discovers and keep tabs on other retailers in your space.
Have a better understanding of the landscape, plus learn how to best position your business for success. Identify, understand and keep tabs on your competition so you never have to worry about them sneaking up behind you.
This process is known as competitive intelligence gathering. Find Your Competitors There are many ways to identify key competitors in your industry, but Google and Amazon will likely be where you do most Ebay case analysis your legwork.
Start with a simple search for your business name, product ideas and overarching business idea. From there, check out different social media channels, organizations and online communities. Your ultimate goal at this stage should be to cast a wide net and get a comprehensive view of the competitive landscape.
Here is an easy way to categorize sellers in your industry: These competitors may offer a high- or low-end version of your product, or sell something similar to a completely different audience. These could be related products and services that are trending, as well as businesses that may be beneficial to partner with further down the line.
For instance, if you sell jewelry, a tertiary competitor may sell gems and stones. As you conduct your research, keep things organized in a spreadsheet or database. To start, track the basics; name of store, location, mission statement if they have oneproduct offering, strengths and weaknesses of their business, and category of competition.
Better Decision Making Made Easy Fast-scaling businesses use metris dashboards to guide their meetings and decision making — taking gut preference out of the process in favor of data-driven results.
Use this dashboard to see the same results for your brand. To start, take a close look at the following items: How solid is their product photography?
How do they display their products and help communicate details? How detailed are their product descriptions? What information do they include? What information is missing? Where are their calls to action throughout the online shopping experience? Are they obvious or do they get lost due to a poor color scheme or positioning?
Are they trying to build an email list with a newsletter sign-up prompt? How prominent is it?
Where are their social media icons positioned? Do they have a blog? How frequently do they post? What type of information do they tackle?
Is their site optimized for mobile? What methods for contact do they offer?
Do they have limited hours for phone support? How long does it take them to respond to email, live chat and contact form submissions?
Do they have an abandoned cart saver feature? If so, at what cadence do they send the emails and what messaging is included? What information is included in their marketing banners and callouts?This is known as competitive analysis.
You want to make sure shoppers have a reason to pick you over everyone else. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors.
In this chapter.
You can make great money by buying things for a low price, and then re-selling them on websites like eBay or Amazon. Get started today! We’ll teach you how to build a real work-at-home business and make money by selling online.
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|Read Lessons||Weaknesses and threats should be secondary priorities for Walmart. Walmart can use these strengths to exploit its opportunities in the retail market.|
|How to Conduct Your Competitive Analysis||Amazon is the world's largest online retailer, selling over forty categories of goods, from books to electronics to groceries to jewelry to auto parts. The company is also an ecommerce and Internet technology platform, a fulfillment and logistics platform, a search technology, an Internet advertising platform, and even an Internet startup incubator.|
|eBay Company SWOT analysis - Strategic Management Insight||If you sell clothes, you will need measuring tape for measurements. Another must-have item if you plan to grow your business is a scale to weigh your packages so that you can charge the correct shipping fee.|
Post Politics from The Washington Post is the source for political news headlines, in-depth politics coverage and political opinion, plus breaking news on the Obama administration and White House. Transcript of eBay Case Analysis.
eBay Agenda Executive Summary External Environment: 5 Forces and Environmental Scan Internal Environment: Financial Ratios, DuPont, Core Competencies, and VRIO SWOT Analysis SWOT Internal Strengths and Weaknesses.
Find great deals on eBay for case analysis. Shop with confidence. Introduction CASE STUDY History Q2. What are the problems that eBay is currently facing?
How is eBay trying to solve these problems? FRAUD Q1. Contrast eBay's original business Founded on Labor Day weekend in by Pierre Omidyar in San Jose, California. First item sold on eBay .