JetBlue uses two significant tools that drive its success: This growing discount airline works to keep its costs down and implies this goal by offering one-class service and eliminating airport lounges and full meal services. JetBlue relies completely on technology with an operation strategy of choosing less crowded airports located near large cities to keep its turnaround down. According to our chapter, the Service Value Model has six components that focus on customer value.
With a clear mission and vision, he implemented a low-cost, differentiation business-level strategy, that set out to position JetBlue as the leading low-cost passenger airline in the industry, differentiating on high-quality customer service, providing customers with a geographically diversified flight schedule of both short and long hauls, along with efficient and reliable service.
Its low-cost strategy is second-to-none, not even to Southwest. Focus on underserved markets and large metropolitan areas, utilizing underutilized airports with less congestion adding to the ability to remain on the ground in less time.
Point-to-Point routing system, unlike low-cost competitors that utilize hub-and-spoke system, partnering with larger airlines to provide connecting flights. Use of a single-type aircraft fleet. The A Airbus has an increased seating capacity of 30 seats 24 after additional seating reconfigurationsis cheaper to maintain, fuel efficient and reduces training costs, relative to other aircraft models used in the industry.
At-Home Reservation Agents reduces office space and infrastructure costs. Paperless Cockpit reduces paperwork and results in faster take-offs, quicker turnarounds, and higher aircraft utilization.
Does not overbook flights, therefore, customers are never concerned with the possibility of being bumped, i. No passenger is ever left behind. A television at each seat 24 channels controlled at the hands of each individual customer.
Long and short hauls, unlike low-cost competitors that focus on short hauls. True-Blue points program that allows customers to receive a free round-trip ticket based upon points earned. Its superior operational performance, i. Key employees of the management staff were veterans highly experienced in the airline industry, complementing the knowledge and expertise of its founder.
Emphasis on recruitment and retention. Providing competitive salaries, bonuses, profit sharing, stock purchases and other benefits unheard of in the industry. Empowering employees through training and development and offering opportunities for advancement.
The development of processes and systems that streamline workflows and create efficiencies that are passed down to the customer in the form of quality service and reduced costs.
The Threat of New Entrants is Low. In deregulation opened up the airline industry to many competitors, however, there is currently a low threat to entry due to the entry-level barriers associated with capital requirements or the high cost of entry.
Further, new entrants would have difficulty competing in this mature industry dominated by the larger airlines that are fighting for their lives, but particularly with the low-cost carriers that have mastered the art of integrating reduced costs with high-quality service.
Bargaining Power of Buyers is Relatively High. While suppliers seek to differentiate based upon price and service, this is still a commodity business and buyers continue to seek the lowest price availableIt was the Valentine's Day from hell for JetBlue employees and more than , customers.
Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it right with customers and learn from its mistakes? A discussion with. Building cybersecurity skills is a must; paying a lot for the education is optional.
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Download-Theses Mercredi 10 juin View Full Essay. Today, organizations must demonstrate performance by meeting and or exceeding corporate goals and objectives. here are a few suggestions on how management can positively influence the outcome of adding value to all team members and the organization.
Value Chain Analysis; Jetblue Airways -- Challenges Of . View this term paper on Customer Service at JetBlue Airways. It is clear that when busy employees and weary travelers are treated with respect dignity and courtesy.