Was soll an wen verkauft werden? Warum ist die Idee ggf. Warum sollte der Kunde gerade Ihr Produkt kaufen und nicht das der Konkurrenz? Zum Inhaltsverzeichnis Markt- und Konkurrenzsituation Ein Unternehmen kann nur erfolgreich sein, wenn sich das Produkt dauerhaft am Markt durchsetzt.
Types of regional growth regimes --and Transitions of growth regime types Segmentation and Adaptation of different target groups Self-employment as professional alternative: This gave rise to the idea of organizing this collection of articles based on the priority program that in one way or another deal with the regional dimension in entrepreneurship.
This book would not have been possible without the vital support of a number of persons and institutions. We are particularly indebted to the German Science Foundation for the funding of the priority program.
Rinke was of invaluable help in the editing of the English language in the articles written by non-native speakers. Sandra Mueller did a great job in carefully preparing the camera-ready manuscript.
Last but not least, the authors deserve gratitude for their work. We hope that this book will provide inspiration for further research in the field of entrepreneurship, particularly the investigations of regional factors that effect entrepreneurship and its impact on development.
Entrepreneurship in the Region Entrepreneurship has a pronounced regional dimension. Differences in startup rates, in entrepreneurial attitudes, and the success of newly founded businesses between regions indicate a distinct importance of space and the local environment for entrepreneurship.
Empirical research has shown that such differences are not at all elusive but tend to be rather persistent and to prevail over longer periods of time. Dealing with different aspects of entrepreneurship, the articles collected in this book all approach their topic muster business plan der ihk aachen a spatial perspective.
The various regional influences on entrepreneurship analyzed entail regional peculiarities and disparities in new business formation processes, employment effects of new firms, the importance of social capital and of network structures, as well as entrepreneurship education and training provided in the regions.
The contributions to this book clearly show that there is a diversified set of approaches on how to relate entrepreneurship and new firm formation processes to regions.
Differences between approaches include the understanding of what is the appropriate regional level of analysis. While most of the articles utilize the highly disaggregated level of the German districts "Kreise"others address larger regional entities like planning regions "Raumordnungsregionen"the federal states "Lander"or analyze the differences between the eastern and the western part of the country, whose divergent historical backgrounds are still imprinted in their socioeconomic development.
The articles in this book also follow different research strategies for investigating the regional context of entrepreneurship and new business formation.
While some analyze the influence of regional factors by in-depth case studies of certain regions, which are often based on data that have been raised by postal questionnaires and through personal interviews, others are conducting interregional comparisons that include all regions of the country.
Such differences in the types of approaches not only depend on the particular question under investigation but also reflect the research traditions of the disciplines involved. The contributions of the different academic disciplines clearly demonstrate that their research methods are complementary in character.
Entrepreneurship 2 Introduction and Overview research is an interdisciplinary issue that benefits from the contribution of various ways of approaching the issue. All articles in this book are based on the priority research program "Interdisciplinary Entrepreneurship Research" that the German Science Foundation DFG has granted in the period.
The research reported here has been conducted in the final phase of the program between the years and The first set of questions concerns the effect of regional characteristics on the entrepreneurial attitudes, behavior, and activities of the inhabitant population.
What makes a region "entrepreneurial," and how could policy stimulate regional entrepreneurship? Such questions are examined for the regional population as a whole chapter 2for particular subgroups such as potential women entrepreneurs chapter 3 and for students at universities chapter The second domain of the book addresses the employment effects of newly established businesses in quantity as well as the quality of the jobs generated by the start-ups chapters 4, 5, 6, and 7.
A third group of papers puts emphasis on the development of selected innovative industries within particular regional economic systems chapters 8, 9, and Their results are derived from comparing the shares of nascent entrepreneurs from to those fi-om in the regions under investigadon chapter 2.
In the contribution by Friederike Welter and Lutz Trettin they investigate the spatial embeddedness of supporting networks for and of women entrepreneurs, with a particular emphasis on the emergence of the institutional formal network structure in two regional settings chapter 3.
While the authors observe a "bottom-up"-approach for the network evolution in the State of Mecklenburg-Western Pomerania - where women entrepreneurs have been the main driving force for network creation - a more "topdown"-mechanism is identified for the Munich region.
The subsequent contributions chapters 4, 5, 6, and 7 deal with the employment effects of new businesses. On the basis of the EstabUshment register derived fi'om the German Social Insurance Statistics, Antje Weyh examines survival and the development of employment in start-up cohorts in different regions and industries of West Germany.
She analyzes the characteristics of start-up cohorts that created a relatively large number of jobs as well as the Michael Fritsch andJuergen Schmude 3 factors which influence the success of these cohorts chapter 4. One resuU is that new manufacturing firms have the best survival chances in rural areas whereas start-ups in the service sector show higher employment development in agglomeration areas.
High regional start-up rates have, however, a negative effect on new firm survival indicating a high intensity of competition and market selection in these regions.
Their results suggest a comparatively good performance of firms set up by founders with an academic degree as well as of firms in high-technology sectors. Building on data provided by the same source, Michaela Niefert investigates differences in entry patterns and postentry performance between Eastern and Western Germany firms as well as between patenting and non-patenting firms chapter 6.
She finds that in the time since the unification, Eastern German start-ups have been comparatively larger, have grown faster, and have relied on more seed capital and financial support than those in West Germany. Generally, involvement in patenting activities enhances the employment growth performance of newly founded firms.
The authors show that start-ups are characterized by higher labor fluctuation, lower bargaining coverage, and lower wages than incumbent establishment. Their results, however, indicate that such differences disappear rather rapidly as new firms mature.
Chapters 8 to 10 focus on specific economic sectors such as knowledgeintensive services or the surgical instruments industry within particular regions. Ralf Binder and Bjom Sautter investigate the effects of the regional environment on new firm formation and survival in the surgical instrument cluster of Tuttlingen, which is one of the most important locations of the industry world-wide chapter 8.
A particular emphasis of their analysis is on the importance of social ties within this cluster.Das Seminar „EXISTENZIA“ der IHK bereitet potentielle Unternehmerinnen und Unternehmer auf die Selbständigkeit vor.
Mit dem Gründerzentrum RWTH „Aachen Entrepreneurship Gründerzentrum“ unterstützt die Hochschule Gründer über verschiedene Veranstaltungen, wie Gründermobilisierung, Gründercoaching und Gründertraining.
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