However, running a business is a little more complicated than simply baking, and you'll need to implement good market research, innovative marketing and a proper business plan, as well as ensure legal compliance, to be successful. Find Your Niche When it comes to baked goods, there are a variety of niches for cottage kitchen products — from farmers markets to grocery stores to restaurants and more. It is important to pick one and focus on it to develop your target market, which then helps you refine your product and develop a marketing plan.
Find Your Niche When it comes to baked goods, there are a variety of niches for cottage kitchen products — from farmers markets to grocery stores to restaurants and more. It is important to pick one and focus on it to develop your target market, which then helps you refine your product and develop a marketing plan.
Licenses and Permits Contact your local zoning agency to determine if you are allowed to have a home-based baking business in a residential area.
Then check with your state to see which kinds of foods you can legally make in a home-based kitchen. For example, in Massachusetts, you are allowed to make non-potentially hazardous food such as baked goods, jams and jellies.
A non-PHF is one that does not support the growth of disease-causing bacteria. On the other hand, a potentially hazardous food, such as cream-filled pastries, cheesecakes and custards, is one that can support the growth of disease-causing bacteria.
PHFs are strictly prohibited in a home-based kitchen bakery. Your state might require an independent laboratory analysis to verify that your baked goods are non-PHF. A health inspection of your kitchen and the completion of courses in food handling might be required.
You also need to obtain a business license. Business Plan It is essential to write a business plan for your bakery business, as it helps you form your ideas into a concrete plan. You should have sections on your goals, financial plans and marketing strategy. The goals should show where you plan to be in five years and the specific steps you plan on taking to get there.
The financial section should include your startup costs and operating costs. The marketing section should include how you will advertise your business.
Small Business Administration provides templates and other assistance. Purchasing Equipment Alter your kitchen to fit health department regulations for operating a home bakery. Therefore, you might need to purchase additional equipment and supplies.
You can purchase bakery equipment from online websites or local kitchen supply stores. Attractive Presentation Make sure to package your tasty baked goods in attractive, professional and sanitary packaging.
Using the proper packaging will both make your product stand out to your customers and properly protect the baked goods. Market Your Business Consider introducing yourself at local farmers markets, giving away your business cards and providing samples at local sporting events. It is important that you engage within your community, as it will help you gain loyal customers.
The glowing recommendations and word of mouth of your satisfied customers is the best type of advertisement. Also consider using social media platforms such as Facebook and Instagram. Your content should be both informative and interesting.
Depending on the type of baked goods you are selling, include recipes that can be used with your food. Things Needed Baking supplies mixing bowls, spoons, spatulas Appliances oven, stove, fridge.The only thing better than the smell of freshly baked bread or sweets is the smell of success.
Your business plan can be the key to making your business thrive. Look at a few of these sample business plans for bakeries for guidance.
Business Plan. Any business needs a plan to succeed. When opening a home bakery business, develop a business plan on how you will operate, finance and market the business. Jul 31, · If you’re running a bakery from your home, you’ve already got your space figured out.
If you plan to invite customers into your shop, you’ll need a formal spot with a kitchen and an area for the public/5(). If YES, here is a complete sample bakery business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a bakery.
We also took it further by analyzing and drafting a sample bakery marketing plan template backed up by actionable guerrilla marketing ideas for bakery businesses.
Home Bakery Laws. The most important step before opening a home-based bakery is to make sure that home bakeries are legal in your area. The laws surrounding home bakeries vary greatly from state to state, so it’s important that you do your research before investing in your home baking business.
Home-based businesses are a large part of the Australian business community, with nearly one million people running a business from home.
Working from home can offer flexibility and convenience, and can often be a great opportunity to start a new career.